"Ol' Toby", an easy ale created by Fall Line Brewing Co. in Macon, Georgia, embodies the Mercer Bear spirit both in appearance and in taste. The original can design doesn't quite fit Fall Line's existing minimalistic branding style, so for this project, I went with a more muted color palette. Since "Ol' Toby" is enjoyed by Mercer fans every football season, I chose to incorporate a gameplay pattern surrounding the can. The colors used stay true to Fall Line's existing branding, while also adhering to Mercer's color palette.
Ol' Toby Official Design
Ol' Toby Proposed Redesign
