Clean Pursuit is a house cleaning company looking to grow their business and provide a wider range of services to their clients. To do so, they needed a fresh new logo. Since they serve a variety of clients, they wanted to steer away from house or cleaning supply imagery, and stand out among their competitors. The primary logo features script lettering with a hand-lettered feel, paired with a simple clean sans serif. The sparkles surrounding the word are a nod to the squeaky clean results they deliver to each client.
